BYD vs Citroën

BYD Market Stance

BYD's ascent from a small battery manufacturer in Shenzhen's industrial periphery to the world's largest electric vehicle company is one of the most consequential industrial stories of the twenty-first century. It is a story about vertical integration as competitive strategy, about the long-term payoff of building capabilities that others chose to outsource, and about the specific advantages that accrue to a company willing to operate in low-margin, capital-intensive manufacturing at a time when the rest of the industry was racing toward asset-light models. Wang Chuanfu founded BYD in 1995 with 20 employees and borrowed capital of approximately 2.5 million yuan, targeting the rechargeable battery market that Sanyo and Sony had come to dominate through expensive automated manufacturing. Wang's insight was that Japan's labor cost advantage had disappeared — China's manufacturing wages were a fraction of Japan's — and that battery manufacturing could be redesigned around labor-intensive processes that substituted human precision for expensive equipment. BYD undercut Japanese battery prices by 40% and captured market share from Nokia, Motorola, and other handset manufacturers that were scaling mobile phone production in China's export economy. The battery business funded BYD's automotive ambitions. In 2003, against widespread skepticism — and reportedly over the explicit objection of Charlie Munger, who had urged Warren Buffett not to invest — Wang acquired a struggling state-owned automaker (Qinchuan Automobile) for 269 million yuan and began applying BYD's manufacturing philosophy to automobiles. The early BYD cars were not sophisticated. They were functional, inexpensive vehicles that competed on price in China's rapidly growing domestic market, initially with conventional combustion engines. The strategy was not to build great cars immediately but to build manufacturing capability, supply chain relationships, and engineering organizational knowledge that could be redirected toward electrification when the moment was right. The moment came faster than most anticipated. BYD's F3DM, launched in 2008, was the world's first mass-produced plug-in hybrid electric vehicle — predating the Chevrolet Volt by two years and the Mitsubishi Outlander PHEV by five. The DM (Dual Mode) technology, which allowed vehicles to run on electric power alone or with gasoline engine assistance, was a BYD-proprietary development that established the technological foundation for the company's current product lineup. Warren Buffett's Berkshire Hathaway invested 232 million US dollars in BYD in September 2008 — just as the global financial crisis was beginning — acquiring approximately 10% of the company. Buffett later described Wang Chuanfu as the most impressive businessman he had ever met, combining the engineering capabilities of Thomas Edison with the business acumen of Jack Welch. The decade between 2010 and 2020 was one of capability accumulation rather than global ambition. BYD dominated Chinese government-subsidized electric bus and taxi markets, building operational scale in commercial electric vehicles that gave it manufacturing experience far ahead of passenger car competitors. The company's electric bus exports to Europe, South America, and South Asia began establishing an international brand presence in fleet sales, even as the passenger car brand remained primarily China-focused. Critically, BYD was continuously developing and refining its battery technology — the Blade Battery, announced in 2020, represented a structural breakthrough that redefined EV safety and energy density standards. The Blade Battery deserves extended analysis because it is central to BYD's competitive position. Traditional EV batteries use cylindrical or prismatic cells arranged in modules, which are then assembled into battery packs. The architecture requires structural casing, thermal management components, and inter-cell spacing that collectively reduce the proportion of the pack volume actually occupied by active battery material — a metric called volumetric energy density. BYD's Blade Battery eliminates the module layer: long, thin blade-shaped LFP (lithium iron phosphate) cells are arranged directly into the pack structure, with the cells themselves providing structural rigidity. This cell-to-pack (CTP) architecture achieves volumetric energy density comparable to NMC (nickel manganese cobalt) chemistries while using the inherently safer, cheaper, and more abundant LFP chemistry. The needle penetration test — where the battery pack is pierced with a steel spike that would trigger thermal runaway and fire in a conventional pack — showed no smoke, no fire, and a surface temperature below 60 degrees Celsius for the Blade Battery. This safety demonstration, broadcast internationally, changed the EV battery competitive landscape. By 2022, BYD had stopped producing conventional internal combustion engine vehicles entirely, becoming the first major automaker to make this commitment. The decision reflected both confidence in the EV market trajectory and strategic positioning: a company that only makes EVs and hybrids cannot be accused of hedging, and the resource allocation implications — all R&D, all manufacturing investment, all sales training directed toward electrified vehicles — create a focused organization that ICE-committed competitors cannot fully replicate. In 2023, BYD sold approximately 3.02 million new energy vehicles (NEVs), surpassing Tesla's 1.81 million deliveries to become the world's largest EV seller by volume, though Tesla maintains higher average selling prices and revenue per vehicle.