Editorial policy

Last updated September 26, 2026

What we publish

Each page tells the story of one marketing campaign: the problem the brand faced, what it did, what happened next, and why. We cover successes and failures, and we describe both as they were reported at the time and since.

Sources

Every page lists its sources. We prefer court records, company statements, contemporary news reports and well-maintained reference works. Where sources disagree on a figure or date, we say so or leave the figure out.

How we check facts

Dates, names and figures are checked against the cited sources before publication. We run an automated check that flags any number on a page that doesn’t appear in its sources, and we resolve every flag before a page goes live.

How we use AI

We use AI tools to help research and draft pages. AI output is never treated as a source: every fact must be backed by a cited source, and pages are checked before publication.

Independence

No brand or agency pays for coverage or reviews pages before publication. Brand names, slogans and trademarks belong to their owners and are used only to identify the campaigns we write about.

Corrections

If something is wrong, tell us with a source. We correct errors and update the page’s date when we do.