The stories behind the ads everyone remembers
Why New Coke lasted 79 days. How a milk board made two words famous. What a rented Harrier jet taught Pepsi. Each story is researched from published sources and cited line by line.
Famous flops
All 10 flops →- 1957 FlopFord Edsel FordRead story →
- 1985 FlopNew Coke Coca-ColaRead story →
- 1992 FlopCrystal Pepsi PepsiRead story →
- 1996 FlopMcDonald's Arch Deluxe McDonald’sRead story →
- 2009 FlopTropicana Packaging Redesign TropicanaRead story →
- 2010 FlopGap Logo Change GapRead story →
- 2014 FlopApple and U2's Free Album AppleRead story →
- 2017 FlopPepsi "Live for Now" with Kendall Jenner PepsiRead story →
Campaigns that changed advertising
All 34 hits →- 1931 HitCoca-Cola Santa Claus Coca-ColaRead story →
- 1963 HitThe Pepsi Generation PepsiRead story →
- 1981 HitAbsolut Vodka Bottle Ads AbsolutRead story →
- 1988 HitNike "Just Do It" NikeRead story →
- 1997 HitApple "Think Different" AppleRead story →
- 2002 HitVerizon "Can You Hear Me Now?" VerizonRead story →
- 2004 HitDove Campaign for Real Beauty DoveRead story →
- 2011 HitShare a Coke Coca-ColaRead story →
Brand marketing histories
All brand hubs →- 1984–2024 6 campaignsApple Apple's Marketing History, From "1984" to "Crush"View brand archive →
- 1931–2011 6 campaignsCoca-Cola Coca-Cola's Marketing History, From Santa to Share a CokeView brand archive →
- 1987–2003 3 campaignsMcDonald’s McDonald's Marketing History, From Monopoly to "I'm Lovin' It"View brand archive →
- 1985–2018 3 campaignsNike Nike's Marketing History, From Air Jordan to Dream CrazyView brand archive →
- 1963–2017 5 campaignsPepsi Pepsi's Marketing History, From the Pepsi Generation to Kendall JennerView brand archive →