Website Sitemap
Every page, brand hub, and campaign story published on Brand Histories. Search engines can access the raw XML sitemap feed.
Quick Directory Navigation
View XML Sitemap ↗ Jump directly to sections or filter stories in real-time below.
Core Pages
Brand Marketing Histories
- Apple — Apple's Marketing History, From "1984" to "Crush" 6 campaigns
- Coca-Cola — Coca-Cola's Marketing History, From Santa to Share a Coke 6 campaigns
- McDonald’s — McDonald's Marketing History, From Monopoly to "I'm Lovin' It" 3 campaigns
- Nike — Nike's Marketing History, From Air Jordan to Dream Crazy 3 campaigns
- Pepsi — Pepsi's Marketing History, From the Pepsi Generation to Kendall Jenner 5 campaigns
Researched Campaigns (50)
1930s
- Coca-Cola Santa Claus 1931 Hit
1940s
- De Beers "A Diamond Is Forever" 1948 Hit
1950s
- The Marlboro Man 1954 Mixed
- Ford Edsel 1957 Flop
- Volkswagen "Think Small" 1959 Hit
1960s
- Avis "We Try Harder" 1962 Hit
- The Pepsi Generation 1963 Hit
1970s
- Hilltop: I'd Like to Buy the World a Coke 1971 Hit
- The Pepsi Challenge 1975 Hit
- "Hey Kid, Catch!" with Mean Joe Greene 1979 Hit
1980s
- Absolut Vodka Bottle Ads 1981 Hit
- Apple "1984" 1984 Hit
- Wendy's "Where's the Beef?" 1984 Hit
- Air Jordan "Banned" 1985 Hit
- New Coke 1985 Flop
- McDonald's Monopoly 1987 Mixed
- Nike "Just Do It" 1988 Hit
- The Energizer Bunny 1988 Hit
1990s
- Crystal Pepsi 1992 Flop
- Coca-Cola Polar Bears 1993 Hit
- Got Milk? 1993 Hit
- Budweiser Frogs 1995 Mixed
- McDonald's Arch Deluxe 1996 Flop
- Pepsi Points Harrier Jet 1996 Mixed
- Apple "Think Different" 1997 Hit
- Mastercard "Priceless" 1997 Hit
- Taco Bell Chihuahua 1997 Mixed
- Budweiser "Whassup?" 1999 Hit
- The GEICO Gecko 1999 Hit
2000s
- Verizon "Can You Hear Me Now?" 2002 Hit
- iPod Silhouette Ads 2003 Hit
- McDonald's "I'm Lovin' It" 2003 Hit
- Burger King "Subservient Chicken" 2004 Hit
- Dove Campaign for Real Beauty 2004 Hit
- "Get a Mac" (I'm a Mac, I'm a PC) 2006 Hit
- Tropicana Packaging Redesign 2009 Flop
2010s
- Gap Logo Change 2010 Flop
- Old Spice "The Man Your Man Could Smell Like" 2010 Hit
- Snickers "You're Not You When You're Hungry" 2010 Hit
- Share a Coke 2011 Hit
- Dollar Shave Club Launch Video 2012 Hit
- Red Bull Stratos 2012 Hit
- Always "#LikeAGirl" 2014 Hit
- Apple and U2's Free Album 2014 Flop
- #NuggsForCarter 2017 Hit
- Pepsi "Live for Now" with Kendall Jenner 2017 Flop
- Burger King "Whopper Detour" 2018 Hit
- Nike "Dream Crazy" with Colin Kaepernick 2018 Mixed
- Peloton "The Gift That Gives Back" 2019 Flop
2020s
- Apple "Crush!" iPad Pro Ad 2024 Flop