BrandHistories
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Ashok Leyland
Despite being India's largest bus manufacturer and the natural incumbent for state transport undertaking procurement, Ashok Leyland was slower than specialist EV bus companies including Olectra Greentech and JBM Auto to develop credible production-ready electric bus products for the FAME II scheme procurement wave of 2019 to 2022. This delay allowed EV-native competitors to establish product credentials and government procurement relationships in the electric bus segment that Ashok Leyland is now working to recover through Switch Mobility — from a position of relative disadvantage rather than incumbent strength.