BrandHistories
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Bentley Motors
Despite clear market evidence by 2010 that ultra-luxury SUV demand was growing rapidly — evidenced by Range Rover Autobiography sales growth and increasing demand signals from Bentley clients — the Bentayga did not launch until 2015. This five-year delay allowed Porsche Cayenne Turbo S to establish itself as the de facto performance SUV for affluent buyers who wanted Volkswagen Group performance credentials in an SUV format, capturing customers who were natural Bentley prospects before the Bentayga existed to serve them.