Collector Relationship Management
Bugatti maintains direct relationships with its global collector base through a curated allocation process that manages demand significantly exceeding supply. The allocation decision itself—who receives a car and when—functions as the primary marketing instrument, creating aspiration among thousands of ultra-high-net-worth individuals who understand that access is earned through brand loyalty and relationship depth rather than simply available to purchase.
World Record Performance Campaigns
Rimac systematically pursues and publicises world record performances with the Nevera—fastest EV quarter mile, fastest EV around specific circuits, fastest EV 0-to-400-to-0 km/h—generating global automotive media coverage that validates the technology claim and attracts OEM partnership enquiries. Each record is independently verified and generates earned media coverage orders of magnitude beyond what equivalent advertising spend could produce.