The Coupang business model combines first-party retail, third-party marketplace services, and subscription-based offerings within a vertically integrated logistics framework. Revenue is generated through direct product sales, commissions from third-party sellers, subscription fees from Rocket WOW members, and advertising services. By owning its fulfillment centers and delivery network, Coupang controls the end-to-end customer experience, enabling faster delivery and higher service reliability. This drives increased customer engagement and repeat purchases. Third-party sellers benefit from access to Coupang’s logistics infrastructure, while the company earns commissions and service fees. Advertising services provide an additional high-margin revenue stream as sellers compete for visibility on the platform. This integrated model allows Coupang to capture value across multiple layers of the e-commerce ecosystem while reinforcing customer loyalty through superior service.