BrandHistories
Compiling intelligence...
Domino's Pizza
The Fortressing strategy — adding new stores in existing delivery territories — was implemented without sufficient advance transparency and data sharing with affected franchisees, resulting in significant franchisee backlash, litigation threats, and National Franchisee Association tensions. While the strategy proved correct over time, the franchisee relationship damage during the implementation phase created internal friction that slowed execution and required substantial relationship repair investment.