BrandHistories
Compiling intelligence...
ICICI Bank
ICICI Bank's digital banking capabilities in the early-to-mid 2010s lagged behind HDFC Bank's investment pace and did not reflect the competitive importance of digital channels in customer acquisition and retention. The delay meant that ICICI Bank entered the smartphone banking era at a disadvantage that required significant catch-up investment under Bakhshi's leadership. Earlier recognition of digital banking's strategic importance would have prevented the competitive gap that took several years and substantial investment to close.