BrandHistories
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IndusInd Bank
IndusInd Bank was slower than HDFC Bank and ICICI Bank in developing comprehensive digital banking capabilities through the mid-2010s, focusing on physical branch expansion and relationship banking over digital channel investment during a period when smartphone penetration was creating the conditions for digital-first banking relationships. The delayed digital investment required subsequent catch-up expenditure that consumed resources that could have funded organic growth in core lending segments, and left the bank behind on customer experience metrics that increasingly influence bank selection decisions among younger demographics.