BrandHistories
Compiling intelligence...
Maruti Suzuki India Limited
Maruti Suzuki's decision to exit the diesel segment entirely in April 2020 (ahead of BS6 norms) was commercially rational but strategically premature. Diesel demand in the UV segment remained robust post-BS6, and the company was unable to participate in the SUV diesel volumes that sustained competitors' growth in FY2021 and FY2022.