PayPal runs extensive co-marketing programs with merchants that place the PayPal and Pay Later logos prominently at checkout, on product pages, and in merchant advertising — leveraging the merchant relationship to drive consumer awareness and adoption at the point of transaction intent.
Consumer Rewards and Offers
PayPal Rewards and merchant-funded offer programs provide consumers with cashback, discounts, and loyalty points for using PayPal at checkout, creating purchase incentive that drives checkout selection and repeat usage across the merchant network.
Developer and Startup Ecosystem
PayPal and Braintree invest in developer relations — including documentation, SDKs, sandbox environments, and startup programs — to drive early adoption of PayPal payment infrastructure by growing technology companies before they scale to volumes that attract competitor attention.