BrandHistories
Compiling intelligence...
SAP
SAP's historical on-premise licensing model became extraordinarily complex over decades, with thousands of product SKUs, intricate indirect access rules, and non-transparent pricing that generated significant customer frustration and legal disputes. The indirect access controversy — where SAP pursued claims against customers using third-party systems that accessed SAP data without explicit licenses — damaged customer relationships and provided ammunition to competitors arguing for simpler, more transparent cloud-based pricing models.