Television and Podcast Advertising
Squarespace has built its brand through high-production-value television advertising — most famously its Super Bowl campaigns — and extensive podcast advertising across business, entrepreneurship, and creative professional podcasts. These channels reach Squarespace's target audience of small business owners and creators in contexts where they are receptive to building-their-business messaging, and the consistent brand presence has made Squarespace the default name recognition leader in its category.
Creator and Celebrity Endorsement
Squarespace has partnered with high-profile creators and celebrities — including Idris Elba, Keanu Reeves, and various content creators — for advertising campaigns that associate the brand with the kind of professional, creative success that Squarespace's target users aspire to. These campaigns generate earned media coverage beyond the paid placement, extending the marketing return of each campaign.