BrandHistories
Compiling intelligence...
Vodafone
While the 84 billion GBP Verizon Wireless stake sale generated substantial capital return, the decision to exit the US market removed Vodafone's exposure to what became the most commercially successful mobile market among developed economies over the subsequent decade, with T-Mobile's disruptive success and the iPhone ecosystem driving sustained ARPU growth that European markets did not replicate. Retaining a smaller US stake while returning capital through a partial sale might have preserved some of the US market upside.