BrandHistories
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BharatPe
BharatPe maintained a growth-at-all-costs posture — driven partly by investor pressure during the high-valuation fintech era of 2020-2021 — longer than the unit economics of the business justified. The company should have pivoted to contribution margin discipline earlier, as the governance crisis and fintech valuation compression subsequently forced an abrupt strategic shift that would have been less disruptive if executed from a position of strength rather than crisis.